The Challenge
B2B LEAD GENERATION
Apex Precision Metals is a massive regional manufacturer that relied entirely on trade shows and word-of-mouth for new business. They needed a scalable, predictable way to generate high-value RFQs from procurement managers.
We architected a highly-targeted B2B digital strategy focusing exclusively on LinkedIn Lead Generation to reach decision-makers across the Midwest.
Solution Architecture
DATA-DRIVEN TARGETING
By utilizing LinkedIn's matched audiences and precise job-title targeting (Procurement, Supply Chain), we crafted highly technical ad creatives that resonated with engineers and buyers, driving them to optimized RFQ landing pages.
Business Impact
METRICS ACHIEVED
42
High-intent RFQs generated in Q2
$1.2M
In new pipeline value